Wednesday, April 9th, Budapest, Danubius Health Spa Resort Margitsziget
The three technology partners AXIS COMMUNICATIONS, NETAVIS Software and RELEVANCE Analytics together with two major integration partners in Hungary – AGIS Fire & Security as well as T-Systems – designed the RETAIL BRUNCH as a master class to hear about the added value of video technology for business operations in retail. This turned out to be a full success.
Hand selected decision makers of major retail chains in Hungary followed the invitation and gathered information about leading edge technology as well as international best practice examples in retail. The lively sharing of their specific challenges among each other and with the technology experts in the field based on the inspirations given was most valuable for all participants, so the unanimous feedback of participants and partners.
The winner of the Master Class Lottery was Mr. Kovács, Sales Manager of Springfield & Woman’s Secret. He took home the palm sized AXIS M1014 Network Camera and the NETAVIS Observer Basic edition video management platform with four camera licenses, 10 concurrent user licenses and 1 iCAT video analytics license as complete system to start with people counting, heat maps and age group and gender estimation right now! Congratulations!
Pleased by outline, content and nature of the Retail Brunch 2014 in Budapest, both local integration partners, AGIS Fire & Security and T-Systems, were reconfirmed to have provided a valuable time to their business partners and called for a continuation next year.
“We are very happy we could vividly demonstrate the value of IP video solutions beyond security and loss prevention in retail today,” Alexey Mayorov, AXIS Communications summarizes. “Due to our leading edge Caberra Technology, we are the first ones able to provide real sales increase by IP video.” Wolfgang Baumgartner, NETAVIS Software adds. “The easy combination of video meta data like customer frequencies, age group or gender estimations with sales & business operational data is leading way to make store management as transparent for decision makers as online shopping is already now,” states Daniel Gasser, RELEVANCE Analytics.
“With these developments shown today, security departments are no longer limited to their original protecting function. The integration of video management, video analytics and business IT actually enables them to add business value to the organization and provide service in regard to improve revenue per m². That puts the security departments in a whole new internal position.” Miki Bata, moderator of the day and CEO of Aspectis, major distributor of IP video technology in Hungary, points out the powerful impact of integrated solutions.
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Please find the presentations of the day below, although they cannot substitute for the experience of personal participation:
Axis Retail Solutions. One camera – Many Applications.
Alexey Mayorov, Retail Business Development Manager, Eastern Europe, AXIS COMMUNICATIONS
The Value of Video for Retail.
Wolfgang Baumgartner, CEO, NETAVIS
Pinpoint Marketing – Knowing Your Customer.
Daniel Gasser, Product Management, RELEVANCE Analytics
T-Systems for Retail in Hungary.
Dániel Bilics, Senior Presales Architect, T-SYSTEMS