NETAVIS Software delivers real business value with IP video at the IFSEC International 2014. Applied to retail as an example sector six showcases demonstrated how to realise:
- Sales increase per square meter (e.g. through conversion rate management)!
- Service improvement for end customers (e.g. through better staff management)!
- Process optimisation by accumulating new business knowledge
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NETAVIS Software provides high performing video management since more than 10 years. With more than 100,000 sold licenses in over 8.500 installations in Europe and the Middle East the project sizes range from 1 to 10.000 cameras. With iCAT NETAVIS introduced seamlessly integrated video analytics five years ago and ongoingly develops video analytics modules with a focus on people and vehicle detection and tracking for indoor and outdoor applications. The key challenge for professional IP-video systems is how to provide real business value for customers. The solution is NETAVIS Caberra.
This leading technology allows us to combine video analytics metadata with information from business applications. The system delivers adequate response based on defined rules and thus improves business operations:
- Gender-specific Advertising
Sample advertisements popped up depending on the gender of the person in front of the screen based on iCAT. - Service & System Management
Hardware devices on display were monitored automatically by Caberra. - Improving Shopping Experience
Reaching a threshold of customers in the shop measured by iCAT triggered turning down the music volume as an example to adapt atmosphere. - NETAVIS Dashboard
Customer frequencies based on iCAT in combination with business data were visualized. - Dynamic Sales Staff Assignment
iCAT video analytics detections triggered Caberra to assign staff where customer service is currently needed. - In-Traffic Conversion Rate
This type of conversion rate was calculated and visualized as an example for conversion rate management in retail.
Utilising the latest network security cameras of Canon, we were be able to demonstrate high resolution imaging of this well known brand together with NETAVIS Caberra as an integrated solution at the Canon booth F500 at the ExCeL London in June.
Thank you for discussing the real business value of IP video with us at the IFSEC International 2014!